LIUCID Studio is the Los Angeles-based creative practice of Kevin Liu, working across creative direction, art direction, photography, and brand imagery.

The studio develops campaign concepts and visual systems from initial strategy through execution—shaping visual language, casting, styling, location, light, composition, and the way a brand ultimately presents itself.

Work spans beauty, fashion, lifestyle, hospitality, automotive, and emerging consumer brands, with an emphasis on imagery that feels distinctive, credible, and commercially relevant.